| The SuperBall Story The SuperBall footwear line is the first ever to incorporate authentic SuperBall Zectron technology. Dubbed "the most amazing ball ever created by science," the Wham-O SuperBall bounced into America in 1965. Barely bigger than a cherry, this product was the fortunate accident of a California chemist. To the delight of children everywhere, rubber compressed under 3,500 pounds of pressure results in a supercharged ball with unprecedented resilience. So what could toy technology possible teach us about shoes? A lot, as Stride Rite's footwear engineers happily discovered. Turns out, the exact rubber that makes the SuperBall bounce so high, gives kids the same super energy return upon heel impact. Don't worry. Kids won't be bouncing off walls or leaping tall buildings in a single bound. What they will have is a high-tech action shoe that really puts a spring in their step: Stride Rite SuperBall shoes. And it doesn't stop with the built-in SuperBall action. These shoes also feature highly responsive, multidirectional traction lugs on the sole to keep kids "on their feet" no matter how fast those feet are going. And speaking of speed, these shoes are built with a unique midsole that dramatically reduces the weight and maximizes cushioning from heel to toe with each step. The upper is constructed of high-frequency welding for lightweight durability. Finally, they are fashionable with several different styles -- there's a fit for every foot. |  |
About Stride Rite
Stride Rite shoes are not like any other children's shoes you will ever buy. They're better. Stride Rite has designed and built children's shoes for more than 80 years. Along the way, they have learned a few things about their craft. First and foremost, shoes must be tough enough to stand up to the rumble-tumble ways of active kids. That's why they put all Stride Rite shoes through rigorous testing -- well before they even think about putting them on a child's feet.
Stride Rite shoes' great fit comes from a relentless commitment to checking every step of the way. Their 5-stage fit testing process ensures that every shoe is a perfect fit. Each style is put through approximately 50 fittings at various stages of development before it is sold.
Stride Rite shoes' consistently outlast the competition because they know the only way to build shoes for kids is to test shoes on kids. Before shoes hit the shelf, Stride Rite sends them out in the field for 30 to 45 days of reality testing by the real shoe experts: the kids who wear them.
Stride Rite is committed to creating the safest, best performing products for kids. Rigorous lab tests make sure each new material and component used meets strict Stride Rite standards. They perform 30 to 40 tests on each new shoe style to guarantee that it will withstand a kid's active lifestyle.
Creating shoes that fit a kid's active lifestyle also includes making it fashionable and Stride Rite has accomplished that, a shoe that is not only good for a child's foot, but also a shoe that is fashion-forward. They are beautifully crafted with trend-right colors and patterns. Its premium styling is loved by moms, including celebrity moms who find the brand to be one of their favorites.
Stride Rite's high-quality footwear allows the brand to maintain its status as the leader in children's footwear. The proof is in the product. Year after year, Stride Rite continues to deliver high-quality products that consumers demand. The commitment has yielded business results that are the envy of the industry.
| Why Stride Rite? From ages 1 to 10, kids' feet grow about 6 inches -- 1.5 times the size they are at birth! That is why Stride Rite suggests that you get your kids' feet sized every 2 to 3 months until they are 3 years old, and every 6 months after that. Just one bone in your foot, the heel, helps to balance your entire body. When children start walking, their feet hit the ground with even more force than an adult. That is why Stride Rite shoes are designed to cushion growing feet and absorb shock where they step. |  |
